The pet-care industry is a massive market. According to a pet ownership survey conducted by APPA in 2019, 67% of households in the US own a pet. Indeed, having a pet is already part of the lifestyle of many people. In the same way, these pet owners are becoming more conscious about the quality of life they provide for their pets. Since these furry, or feathery, companions are part of the family, it’s natural to want the best for them too.
Many pet owners treat their pets like their children. Some spoil them with the latest accessories and supplies. Pet suppliers like PetsDeals know that these owners are always looking for quality products. Whether it’s food, supplements, toys, and clothing, suppliers respond by gauging the trends and making sure that their offerings meet the wants and needs of their clients. In line with this, here is a look at the trends that will impact the pet industry in 2021. If you’re a pet owner, read on to find out more about which products are worth trying.
All-natural food and pet treats
The trend of eating all-natural and healthy foods isn’t limited to people. Now, even pet owners are constantly looking for alternatives to overly processed kibbles and pet food. A high-quality diet means your pet eats a balanced combination of foods that are good for them. This sector of the industry is growing. And in response, big brands are now offering high-protein pet foods and some that contain fresh or organic ingredients.
Moreover, pet owners are also searching for products manufactured through eco-friendly practices. Treats made with insects, for example, are a good source of protein. Not only that, using insects as a protein source helps reduce the impact of livestock production on the environment.
Health-conscious pet owners want food and treats with fewer artificial components and are taking the time to research before buying. As such, manufacturers know that to attract these consumers, they need to offer the highest quality products possible.
Tech gadgets for pets
Another segment of the pet industry that is experiencing increased growth is pet tech. This refers to gadgets and accessories that use innovative technology. One of the most useful for pet owners is a tracking device. Instead of simply putting a microchip in your pet, there are wearable devices that allow you to monitor their whereabouts. Pet owners that love to go outdoors or allow the pets to explore outside love these gadgets
A cat tracking collar powered by GPS is one good example. You don’t need to worry about allowing your cat to go outside once in a while. The tracker can be connected to a mobile application where the owner receives alerts and notifications. Some tracking devices are lightweight, clip-on, and weatherproof. Using a tracking device will put your mind at ease because you won’t have to worry about losing your pet.
Smart feeders are also becoming more popular with pet owners who need to leave their pets at home. This gadget will ensure that your pet gets fed at the right time and with the right amount. More sophisticated models even assess the dietary needs of the pet and suggest a custom meal plan. Smart feeders are also helpful for owners that want to put their furry friend on a diet.
If you want to check out other tech-related pet accessories, some of the popular options include interactive toys, home cameras, and camera harnesses.
Eco-friendly and pet-friendly cleaning supplies
The cleaning products you use at home may contain chemicals that are toxic to animals. During the COVID-19 pandemic, homeowners have become more conscious of looking for pet-friendly cleaning products. There are many brands that offer excellent options. You can find non-toxic sponges, lint rollers, and other supplies.
Even when it comes to choosing shampoos, soaps, and grooming products, all-natural ingredients are a popular trend. Since most people are also trying to be more conscious about what they use on their bodies, it also translates to how they care for their pets.
Pet toys made using natural materials
In the same way that pet owners don’t want their furry companions to eat unhealthy food, they also want toys made using natural materials. Eco-friendly toys are made using ethical manufacturing practices. A toy that’s good for your pets shouldn’t contain toxic chemicals such as BPA. Some innovative brands are revisiting materials such as cotton, natural rubber, and wood to design pet toys.
This trend is a progressive step towards embracing “clean” and eco-friendly products that won’t harm the environment. Remember that discarded pet supplies add to the non-biodegradable waste that can pollute waterways, the soil, and the atmosphere.
Virtual services for pet health and wellness
When the pandemic erupted, pet owners couldn’t visit the vet or go to grooming salons. As a result, many providers started offering virtual services. For routine health checks, veterinarians now offer online counseling. You can also train your pet at home by signing up for an online training class. You can even learn grooming by enrolling in a paid video tutorial.
Indeed, the whole pet industry had to adapt to the changes brought about by COVID. By leveraging online technology, providers and pet health professionals are still able to meet the needs of pet owners.
People aren’t the only target market now for health supplements. Even pet owners are on the lookout for products that promise to make their beloved friends healthier. One trendy supplement for pets is products containing CBD. In addition to treats, there are products containing CBD to potentially reduce pet anxiety. Apart from anxiety, CBD supplements may cure different pet ailments.
In addition to CBD, vitamins for pets are also very popular. These can be anything from a supplement for a shiny coat, better bowel movement, and a healthier appetite.
In conclusion, these pet care and wellness trends will impact consumer behavior this year and in the coming years. These trends help pet owners find the best products. Also, they learn more about what’s best for their furry friends through the experience and recommendation of experts.