The coming of the new year brings with it a new set of products and gadgets to add to your shopping list. It makes you wonder why people are still into buying Apple even after the revelations in recent years, it’s been proven that later versions of the iPhone perform worse than the previous model. Marketing and product design make for a great case as to why consumers buy the products that are in the market. If you think you’re being forced to ‘go with the flow’ with these trends, and you’re not sure why that is, here are some of the reasons why buying that Supreme brand hoodie is so enticing.
A bump up in class doesn’t just mean an improvement in the paint job. More powerful hardware or an additional feature can make for a compelling argument for would-be customers to buy a product.
Older gadgets used to prioritise the use of mechanical keyboards which in time gave rise to the popularity of membrane keypads, which are perfect alternatives for industries that deal with their supplies and equipment in harsh environments such as the military industry, transportation industry, and hospital care to name a few.
Companies have gone ahead by improving not just a product but also in how they connect with partner businesses such as music and video streaming services for limited subscriptions to make their product the best fit for their money.
Offering connectivity with other devices
One of the smartest moves of Apple is in the development of iCloud which allows for a storage space of photos, videos, music, and more which is linked to your Apple ID in coordination with your Apple devices.
With the cloud, files can be transferred from one device to the other seamlessly. Though you might have to pay for extensive storage space, it’s one of the pioneers of cloud systems which are still in use by both business professionals and individual customers alike today.
Android devices are following suit by enabling smartphones to access not just cell phones, but also remotes, smart TVs, and help care assistants such as Amazon’s Alexa.
Offering the ‘brand’ multiple products
Apple is highly effective in making technology a fashion statement. They were one of the first few companies to understand the powerful combination of technology and aesthetic as a viable business model.
If you’ve seen an Apple product, then you know that it speaks for itself just by the way it looks. It’s sleek, it’s clean, it’s compact, and it’s an excellent gadget to brag about. Techy people who want to be trendy or trendy people who want to appear techy have dug into the fad of buying the latest versions of Apple products. From the yearly updates of the iPhone to the release of the Apple Watch to the increasing popularity of the Apple AirPods, the lineup of similarly themed gadgets can make for an expensive and enticing hobby for consumers.
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